Email Marketing for Court Owners & Managers

Turn Quiet Courts into Bookings with One Email

Use PaddlePals Offers & Promotions to email market directly to your members. Promote spare court time, discounts and special events – all from the same system that runs your bookings and CRM.

Start 7‑Day Free Trial See the Email Offers Screen

Fill Late‑Notice Availability

Target the Right Members in Seconds

Professional Emails without Extra Tools

Built Directly on Your Member CRM

How PaddlePals Email Marketing Fits Into Your Day

Built for court managers and reception teams – not full‑time marketers. Use simple, targeted emails to turn quiet periods into extra bookings.

1. Spot a Gap in the Schedule

Check today’s or this week’s court utilisation in PaddlePals Manager. When you see empty courts or slow classes, create an offer directly from the same system.

2. Build a Quick Offer

Choose an offer type (availability, discount, event), write a short message and link it to the right courts, dates and times. No design work or templates needed.

3. Select the Right Members

Tick the members who should receive the email – regulars, teams, beginners or everyone. Because it’s connected to your CRM, targeting always uses live data.

4. Send & Watch Bookings Come In

Send the email and monitor bookings through your existing PaddlePals booking system. Use the offer history to see which campaigns filled the most courts.

Email Offers Built into Your Member CRM

The Offers & Promotions screen lets you select members, write an offer and send beautifully formatted emails – all without exporting to another tool.

Already wired to your members list

Create, Target and Send in a Couple of Minutes

The Offers & Promotions section in PaddlePals Manager is your built‑in email marketing tool. Choose your offer type, pick recipients from your members list and send a professional email campaign in minutes.

Select individual members or use “Select All” for club‑wide announcements
Pre‑built offer types: court availability, discounts, events and general promotions
Live email preview so you can see exactly what members receive
Every offer saved in your courts database for history and tracking
Emails sent via a professional provider, branded with your court name

Try Email Offers with Your Own Members

Email Campaigns That Work for Courts

Simple, repeatable email ideas that padel and tennis clubs use every week to keep courts busy.

Last‑Minute Availability

Morning email showing open slots later the same day or evening. Great for filling cancellations and wet‑weather gaps with local members who live nearby.

Weekly “What’s On” Newsletter

A short weekly round‑up: social sessions, leagues, coaching blocks and remaining spaces. Keeps members informed without needing a separate newsletter tool.

Welcome & Re‑Activation Emails

Send a welcome offer to new members, and a gentle nudge to players who haven’t booked for a few weeks. All based on the booking data already stored in PaddlePals.

Team & League Updates

Email team squads or league groups about fixtures, changes and spare practice slots. No more manual WhatsApp lists and missed messages.

Why Court Owners Love Built‑In Email Marketing

Connected to Your Members

No more exporting CSVs or copy‑pasting email lists. PaddlePals uses the same members you already manage in your CRM, so targeting is always up to date and GDPR‑friendly.

Fast, Not “Marketing‑ish”

Offers are built for busy managers: choose an offer type, tweak the wording and send. It feels like part of your daily operations, not a separate marketing project.

Designed to Fill Gaps

Use email to target last‑minute court gaps, quiet days or new classes. One quick campaign can turn a dead slot into a block of extra revenue from members you already know.

Target the Right People

Choose exactly who you want to tell – regulars, teams, or everyone. Because it’s inside your courts database, your targeting can be as broad or specific as you like.

Track What You Send

Every offer is stored in your “Recent Offers” history, with recipients and status. You always know what went out, when, and to who – perfect for follow‑ups and planning.

Part of One Connected System

Email marketing sits next to your courts, bookings, members and payments. When you change something in one place, the rest of the system stays in sync.

Start Your Email Marketing Trial

Real Ways Courts Use Email Offers

Three simple examples of how clubs use PaddlePals email marketing to drive extra revenue without extra tools.

Use Case 1

Fill Tonight’s Empty Courts

See a gap in today’s schedule? Create a “Court Availability” offer and email it to your regular players and WhatsApp‑style groups directly from the Offers screen.

Often takes under 2 minutes from idea to email sent

Use Case 2

Launch a New Coaching Block

Announce a new coaching block or beginners’ course with a “Special Event” offer. Describe the session, add an optional discount and invite specific member groups to book first.

Use Case 3

Reward Loyal Members

Use your members list to pick out your most active players and send them an exclusive discount or early‑access window. All tracked from the same dashboard you use every day.

Build loyalty while filling premium slots

And More…

Any Message, One Place

General announcements, holiday opening times, new leagues, pro‑shop offers – if it matters to your members, you can send it from the Offers & Promotions screen without leaving PaddlePals.

Smart Segmentation & Member Respect

Because email marketing runs on top of your member CRM, it’s easier to stay relevant – and stay compliant.

Segment by Activity & Behaviour

Target players who book evenings, juniors’ parents, coaching clients or competition players. Use existing member and booking data to send offers that actually match how people use your club.

GDPR‑Friendly by Design

Keep member details, preferences and contact history in one place instead of scattered spreadsheets. It’s easier to respect consent and respond to data requests when everything lives in PaddlePals.

Offer & Communication History

Because offers are stored in your courts database, you always know which campaigns a member has received. Helpful for follow‑ups, customer service and compliance.

What Court Owners Say About Email Offers

Real feedback from clubs using PaddlePals email marketing to fill courts and grow revenue.

★★★★★

“We used to rely on WhatsApp groups and last‑minute posts. Now a single email fills our spare weekday evenings. It feels like free revenue from members we already have.”

Emma K. Club Manager, Surrey

★★★★★

“The offers screen is simple enough for front‑desk staff. They spot a gap, send an email to the right group and we usually see bookings within the hour.”

James R. Operations Lead, Manchester

★★★★★

“Having email built into the same system as bookings and CRM means we actually use it. No more exporting lists or logging into separate tools.”

Sarah L. Head Coach, Bristol

★★★★★

“A quick ‘what’s on this week’ email has become part of our routine. Members feel informed and our classes stay much closer to full.”

Tom W. Club Owner, London

★★★★★

“The ROI is obvious. It takes minutes to send but consistently fills cancellation gaps that would otherwise be lost.”

Lucy P. Facility Manager, Leeds

Email Marketing – FAQ

How the Offers & Promotions feature fits into your daily court operations.

Do I need a separate email marketing tool like Mailchimp?

No. PaddlePals includes built‑in email sending for offers and promotions. You don’t need to export lists or manage another system – everything runs from your courts and members database.

Can I choose exactly which members receive an offer?

Yes. The Offers screen lists your members with names and emails. Tick who you want to include, or use “Select All” when you want to broadcast to everyone. Because it uses your CRM data, targeting stays fresh automatically.

Can I send different emails to different sports or groups?

Yes. Because Offers & Promotions is built on your PaddlePals CRM, you can choose recipients based on how they use your club – for example padel only, tennis members, juniors’ parents or specific teams and leagues.

How often should a club email its members?

Most successful clubs send one weekly update plus occasional targeted offers when there’s something specific to say (new block, special event, last‑minute availability). PaddlePals makes it easy to keep emails short, relevant and directly linked to bookable sessions.

Do I need design skills to use the email marketing tools?

No. You write the subject and message; PaddlePals handles the layout, branding and formatting. Emails are optimised for mobile so members can read and book straight from their phone.

Will emails look professional when they arrive?

Yes. PaddlePals formats offers into a clean, branded email template with your court name, contact details and website link. You focus on the message; we handle the layout and delivery.

Is this included in the same subscription as bookings and CRM?

Yes. Email marketing is part of PaddlePals Manager for court owners. You don’t pay for a separate email tool – it’s another way to get more value from the same system.